As of April 2022, the main reason why people owned or were considering owning a Peloton product was because they believed the brand provided the best exercise equipment. Specifically, 34 percent of survey participants from the United States stated this to be their primary motivation for owning a Peloton product. Meanwhile, nine percent of respondents cited Peloton's fitness instructors as the primary reason for using the Peloton brand.
Main reasons for buying Peloton products among consumers in the United States as of April 2022
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Bespoke Intel. (April 5, 2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main reasons for buying Peloton products among consumers in the United States as of April 2022." Chart. April 5, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. (2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main Reasons for Buying Peloton Products among Consumers in The United States as of April 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel, Main reasons for buying Peloton products among consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/ (last visited November 23, 2024)
Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph], Bespoke Intel, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
