As of April 2022, the main reason why people owned or were considering owning a Peloton product was because they believed the brand provided the best exercise equipment. Specifically, 34 percent of survey participants from the United States stated this to be their primary motivation for owning a Peloton product. Meanwhile, nine percent of respondents cited Peloton's fitness instructors as the primary reason for using the Peloton brand.
Main reasons for buying Peloton products among consumers in the United States as of April 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bespoke Intel. (April 5, 2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main reasons for buying Peloton products among consumers in the United States as of April 2022." Chart. April 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. (2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main Reasons for Buying Peloton Products among Consumers in The United States as of April 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel, Main reasons for buying Peloton products among consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/ (last visited August 24, 2024)
Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph], Bespoke Intel, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/