A survey conducted between 2021 and 2022 in urban areas in Kenya revealed that wine and beer were in the highest demand among millennials and baby boomers in the country. This was in comparison to other generational groups. According to the retail demand index, values close to 0.25 signify a high demand, while an index around minus 0.25 refers to low demand.
Demand for beer and wine in Kenya between 2021 and 2022, by generation group
Characteristic
Beer
Wine
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Figures have been rounded and may appear different from source figures.
The retail demand index considers consumer demand for a category of retail and gives information on how the demand is impacted by consumer behaviors. The index ranges from + 0.25 to -0.25.
An index level close to 0.25 means demand is high, while an index level close to -0.25 means demand is low.
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KASI Insight. (September 15, 2022). Demand for beer and wine in Kenya between 2021 and 2022, by generation group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. "Demand for beer and wine in Kenya between 2021 and 2022, by generation group." Chart. September 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. (2022). Demand for beer and wine in Kenya between 2021 and 2022, by generation group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. "Demand for Beer and Wine in Kenya between 2021 and 2022, by Generation Group." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight, Demand for beer and wine in Kenya between 2021 and 2022, by generation group Statista, https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/ (last visited July 22, 2024)
Demand for beer and wine in Kenya between 2021 and 2022, by generation group [Graph], KASI Insight, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
