A survey conducted between 2021 and 2022 in urban areas in Kenya revealed that wine and beer were in the highest demand among millennials and baby boomers in the country. This was in comparison to other generational groups. According to the retail demand index, values close to 0.25 signify a high demand, while an index around minus 0.25 refers to low demand.
Demand for beer and wine in Kenya between 2021 and 2022, by generation group
Figures have been rounded and may appear different from source figures.
The retail demand index considers consumer demand for a category of retail and gives information on how the demand is impacted by consumer behaviors. The index ranges from + 0.25 to -0.25.
An index level close to 0.25 means demand is high, while an index level close to -0.25 means demand is low.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KASI Insight. (September 15, 2022). Demand for beer and wine in Kenya between 2021 and 2022, by generation group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. "Demand for beer and wine in Kenya between 2021 and 2022, by generation group." Chart. September 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. (2022). Demand for beer and wine in Kenya between 2021 and 2022, by generation group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight. "Demand for Beer and Wine in Kenya between 2021 and 2022, by Generation Group." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
KASI Insight, Demand for beer and wine in Kenya between 2021 and 2022, by generation group Statista, https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/ (last visited December 22, 2024)
Demand for beer and wine in Kenya between 2021 and 2022, by generation group [Graph], KASI Insight, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1337725/demand-for-alcoholic-beverages-in-kenya-by-type-and-age-group/
