U.S. leading social media platform users 2023, by education level

Published by
Stacy Jo Dixon,
Jan 10, 2024
As of September 2023, BeReal was the platform in the United States that most attracted social media users with bachelor's degrees and master's degrees. Overall, 38 percent of TikTok users had a high school degree, as did 38 percent of Snapchat users. Image-based Pinterest was the platform most used by respondents with technical and vocational education.

Distribution of leading social media platform users in the United States as of September 2023, by education level

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Release date

November 2023

Region

United States

Survey time period

October 4, 2022 to September 29, 2023

Number of respondents

60,115 respondents

Age group

18-64 years

Special properties

social media platform users in the U.S.

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

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