Startups in Germany 2024, by revenue-generating customer groups

Published by
Kasia Davies,
Nov 11, 2024

In 2024, around 74.7 percent of startups in Germany were aimed at B2B customers. This data shows the share of startups by revenue-generating customer groups in Germany.

The DSM defines the term “startup” as follows:

  1. Startups are less than 10 years old
  2. Startups have planned employee and/or sales growth and/or
  3. are (highly) innovative with their products/services, their business model and/or their technologies

According to the DSM, a company is a startup if the first condition mentioned above is met and at least one of the other two conditions is also met

Share of startups in Germany in 2024, by revenue-generating customer groups

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Release date

September 2024

Region

Germany

Survey time period

2024

Number of respondents

1,825 data sets from founders and managers

Supplementary notes

The data comes from the German Startup Monitor (DSM), for which high-quality data sets are collected annually from founders and managing directors of startups. The founders or managing directors (members of the executive board, e.g. chief level) of startups received a special questionnaire link by email which was sent via selected DSM network partners. The DSM 2024 is based on 1,828 data sets from founders and managing directors after the completion of the data set cleaning.
The data was collected from June 6 to August 12, 2024..

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