Snapchat was used by 1.7 percent of people in Japan in fiscal year 2022. The multimedia messaging service allows users to share pictures and messages which can only be seen for a limited period of time. A breakdown by age group shows that the penetration rate was highest among those in their teens and twenties.
Share of people who use Snapchat in Japan from fiscal year 2017 to 2022
*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.
Data prior to fiscal year 2021 come from previous reporting.
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Ministry of Internal Affairs and Communications (Japan). (June 23, 2023). Share of people who use Snapchat in Japan from fiscal year 2017 to 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Snapchat in Japan from fiscal year 2017 to 2022." Chart. June 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2023). Share of people who use Snapchat in Japan from fiscal year 2017 to 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Snapchat in Japan from Fiscal Year 2017 to 2022." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Snapchat in Japan from fiscal year 2017 to 2022 Statista, https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/ (last visited December 22, 2024)
Share of people who use Snapchat in Japan from fiscal year 2017 to 2022 [Graph], Ministry of Internal Affairs and Communications (Japan), June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1337400/japan-snapchat-penetration-rate/
