A 2021 survey conducted in the U.S. asked consumers which foods they intended to purchase more often online. According to the survey, over 70 percent of consumers intended to purchase more fruits and vegetables online.
Consumer intent to buy more fresh products online in the U.S. in 2021, by category
The original survey question reads, "Please select your preference to use e-commerce to purchase the following categories BEFORE/DURING the coronavirus outbreak and in the next six months."
Survey sample has been weighted to match the U.S. general population over 18 years old.
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McKinsey & Company. (June 2, 2021). Consumer intent to buy more fresh products online in the U.S. in 2021, by category [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/
McKinsey & Company. "Consumer intent to buy more fresh products online in the U.S. in 2021, by category ." Chart. June 2, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/
McKinsey & Company. (2021). Consumer intent to buy more fresh products online in the U.S. in 2021, by category . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/
McKinsey & Company. "Consumer Intent to Buy More Fresh Products Online in The U.S. in 2021, by Category ." Statista, Statista Inc., 2 Jun 2021, https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/
McKinsey & Company, Consumer intent to buy more fresh products online in the U.S. in 2021, by category Statista, https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/ (last visited January 08, 2025)
Consumer intent to buy more fresh products online in the U.S. in 2021, by category [Graph], McKinsey & Company, June 2, 2021. [Online]. Available: https://www.statista.com/statistics/1337375/us-consumer-intent-to-buy-more-fresh-products-online/
