A 2021 survey conducted in North America asked consumers what factors prevented them from purchasing groceries online. A quarter of consumers said that delivery costs were too expensive for them and over 30 percent responded that they preferred the personal contact in stores over online shopping.
Factors preventing buying food online in United Stated as of 2021
Characteristic
Share of responses
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*Received products that have not been ordered or that are damaged, or there are products missing on delivery.
The original survey question reads, "What prevents you from buying groceries online more frequently? Indicate all applicable reasons."
Survey sample has been weighted to match the U.S. general population over 18 years old.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (May 18, 2022). Factors preventing buying food online in United Stated as of 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. "Factors preventing buying food online in United Stated as of 2021." Chart. May 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. (2022). Factors preventing buying food online in United Stated as of 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. "Factors Preventing Buying Food Online in United Stated as of 2021." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company, Factors preventing buying food online in United Stated as of 2021 Statista, https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/ (last visited July 22, 2024)
Factors preventing buying food online in United Stated as of 2021 [Graph], McKinsey & Company, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
