A 2021 survey conducted in North America asked consumers what factors prevented them from purchasing groceries online. A quarter of consumers said that delivery costs were too expensive for them and over 30 percent responded that they preferred the personal contact in stores over online shopping.
Factors preventing buying food online in United Stated as of 2021
*Received products that have not been ordered or that are damaged, or there are products missing on delivery.
The original survey question reads, "What prevents you from buying groceries online more frequently? Indicate all applicable reasons."
Survey sample has been weighted to match the U.S. general population over 18 years old.
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McKinsey & Company. (May 18, 2022). Factors preventing buying food online in United Stated as of 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. "Factors preventing buying food online in United Stated as of 2021." Chart. May 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. (2022). Factors preventing buying food online in United Stated as of 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company. "Factors Preventing Buying Food Online in United Stated as of 2021." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
McKinsey & Company, Factors preventing buying food online in United Stated as of 2021 Statista, https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/ (last visited December 22, 2024)
Factors preventing buying food online in United Stated as of 2021 [Graph], McKinsey & Company, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1337353/factors-preventing-online-grocery-purchase-in-the-us/
