A recent study in the U.S. asked contemporary consumers* about their interest in online fresh food shopping. The interest in both food subscription services or low- and no-prep meal solutions increased from 2020 to 2021. The share of consumers who had purchased something online stayed constant.
Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021*
*The source describes contemporary consumers as "mostly younger, more well-off, online shoppers, and urban dwellers."
According to the source, "This sample was mapped to the US census to attain a representative view of the average US consumer."
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Deloitte. (September 28, 2021). Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021* [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/
Deloitte. "Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021*." Chart. September 28, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/
Deloitte. (2021). Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021*. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/
Deloitte. "Online Fresh Food Shopping Behavior of Contemporary Consumers in The U.S. from 2020 to 2021*." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/
Deloitte, Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021* Statista, https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/ (last visited January 08, 2025)
Online fresh food shopping behavior of contemporary consumers in the U.S. from 2020 to 2021* [Graph], Deloitte, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1337326/online-fresh-food-shopping-behavior-in-the-us/
