Top 10 watched TV channels in Saudi Arabia in 2021, by channel

MBC1 was the most watched TV channel in Saudi Arabia in 2021, with a 14.3 percent viewing rate, while MBC2 was second, with a 4.5 percent viewing rate. As new technologies emerge and audiences adopt new content forms, the Saudi TV industry is dynamic and evolving.

Media industry in Saudi Arabia 

Saudi Arabia's media industry has undergone significant changes and reforms in recent years, owing to the country's Saudi Vision 2030 plan. Saudi Vision 2030 seeks to diversify the Saudi economy and minimize reliance on oil by bolstering industries such as entertainment, tourism, and media. TV series were the highest-rated form of programming in the country in 2021. The Saudi TV and OTT video industries are also expanding, with revenues predicted to reach almost 1.3 billion U.S. dollars by 2025.

 Media industry in MENA region 

 In 2022, e& Group (Etisalat previously), held the largest market share among Middle East and North Africa's (MENA) paying TV and video distributors. Despite slower subscriber growth through 2022, Netflix remains a stable player in the region. The streaming service has been expanding its presence and offering in the region, catering to the growing demand for on-demand entertainment. Furthermore, in 2021, Netflix had the most subscribers in the MENA region among other subscription video-on-demand (SVOD) platforms.