In the 52 weeks ended December 27, 2020, Boomers were purchasing the most fresh fruit out compared to other generations, making up 32.9 percent of the buyer share. Generation Z had the lowest buyer share by far, accounting for only 0.5 percent.
Share of consumers buying fresh produce in the U.S. in 2020, by generation
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IRI. (February 24, 2021). Share of consumers buying fresh produce in the U.S. in 2020, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/
IRI. "Share of consumers buying fresh produce in the U.S. in 2020, by generation." Chart. February 24, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/
IRI. (2021). Share of consumers buying fresh produce in the U.S. in 2020, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/
IRI. "Share of Consumers Buying Fresh Produce in The U.S. in 2020, by Generation." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/
IRI, Share of consumers buying fresh produce in the U.S. in 2020, by generation Statista, https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/ (last visited January 08, 2025)
Share of consumers buying fresh produce in the U.S. in 2020, by generation [Graph], IRI, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1337214/share-of-consumers-buying-fresh-produce-in-the-us-by-generation/
