Drivers of advanced TV ad spend growth in EU-5 2023

Published by
Michele Majidi,
May 2, 2024
During a 2023 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, opportunities to extend the reach of traditional TV campaigns were the leading reason marketers said they increased or would be increasing their advanced TV advertising spending, named by 56 percent of respondents.

Drivers of advanced TV advertising spending increase in EU-5 as of July 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2023

Region

United Kingdom, EU

Survey time period

August and September 2023

Number of respondents

500 respondents

Special properties

in-house and agency marketers

Supplementary notes

The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK.
The source does not provide the exact type of survey.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Video advertising and marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.