During a May 2024 online survey among children aged two to 12 in the United States, 16 percent reported watching a commercial on YouTube that led them to ask their parents to buy a product. In-store advertisements and TikTok ads tied for the second place, each with a 10-percent share. YouTube and TikTok also ranked among the highest-reaching ad media among kids in the U.S. in 2024.
Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024
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Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024
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This question was phrased by the source as follows: "Thinking about the last thing you asked your parents to buy you, where did you see the commercial for it?"
The source does not provide any information regarding missing percentage points to 100 percent.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Precise TV. (August 28, 2024). Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024 [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. "Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024." Chart. August 28, 2024. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. (2024). Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. "Leading Media Where Children Saw An Ad for The Last Thing They Asked Their Parents to Buy in The United States as of May 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV, Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024 Statista, https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/ (last visited April 19, 2025)
Leading media where children saw an ad for the last thing they asked their parents to buy in the United States as of May 2024 [Graph], Precise TV, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
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