Commercials watched on YouTube led 33 percent of the surveyed children to ask their parents to buy a product in the United States, according to the study conducted in the second quarter of 2023. YouTube ads had the highest influence on purchase behavior among the selected channels. In comparison, 12 percent of the kids mentioned having seen on broadcast TV ads for the last thing they asked their parents to buy.
Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023
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Share of respondents
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Precise TV. (June 12, 2023). Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. "Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. (2023). Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV. "Media Where Children Saw An Ad for The Last Thing They Asked Their Parents to Buy in The United States as of 2nd Quarter 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/
Precise TV, Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023 Statista, https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/ (last visited July 22, 2024)
Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023 [Graph], Precise TV, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1337172/ad-channels-leading-children-to-influence-parents-purchase-behavior-in-the-us/