In the United States, 12 percent of consumers who have purchased furniture over the last 12 months to the time of survey stuck to one brand. According to the findings of a survey, most furniture shoppers preferred to buy from multiple brands.
Brand loyalty among furniture shoppers in the United States in 2022
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, where did you purchase the
item? (Select one per category)"
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Provoke Insights. (September 13, 2022). Brand loyalty among furniture shoppers in the United States in 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/
Provoke Insights. "Brand loyalty among furniture shoppers in the United States in 2022." Chart. September 13, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/
Provoke Insights. (2022). Brand loyalty among furniture shoppers in the United States in 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/
Provoke Insights. "Brand Loyalty among Furniture Shoppers in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/
Provoke Insights, Brand loyalty among furniture shoppers in the United States in 2022 Statista, https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/ (last visited July 03, 2024)
Brand loyalty among furniture shoppers in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1337120/furniture-brand-loyalty-united-states/