In 2022, less than a third of outdoor equipment shoppers in the United States were loyal to a particular brand of outdoor products. Specifically, some seven percent of surveyed consumers said they only purchased from their preferred brand, while just over 20 percent stated they mostly bought said brand of outdoor gear.
Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022
respondents who purchased outdoor gear in the last month
Supplementary notes
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?"
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Provoke Insights. (September 13, 2022). Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/
Provoke Insights. "Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022." Chart. September 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/
Provoke Insights. (2022). Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/
Provoke Insights. "Outdoor Gear Shoppers Who Are Loyal to a Specific Brand in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/
Provoke Insights, Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022 Statista, https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/ (last visited December 21, 2024)
Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1337004/outdoor-gear-brand-loyalty-usa/
