In 2021, Sanofi invested 1.3 billion U.S. dollars in advertising activities across the globe. Out of that value, 29 percent was spent on digital ads. A year earlier, the company's ad spend amounted to 1.1 billion dollars, and the share of digital stood at 26 percent.
Advertising spending of Sanofi worldwide in 2020 and 2021
(in billion U.S. dollars)
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
COMvergence. (July 15, 2022). Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. "Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. (2022). Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. "Advertising Spending of Sanofi Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence, Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/ (last visited November 14, 2024)
Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
