In 2021, Sanofi invested 1.3 billion U.S. dollars in advertising activities across the globe. Out of that value, 29 percent was spent on digital ads. A year earlier, the company's ad spend amounted to 1.1 billion dollars, and the share of digital stood at 26 percent.
Advertising spending of Sanofi worldwide in 2020 and 2021
(in billion U.S. dollars)
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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COMvergence. (July 15, 2022). Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. "Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. (2022). Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence. "Advertising Spending of Sanofi Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
COMvergence, Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/ (last visited November 22, 2024)
Advertising spending of Sanofi worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336909/sanofi-advertising-spending-worldwide/
