E-commerce sales of jewelry in China 2020-2021, by e-commerce platform

Published by
Xin Ou,
Sep 25, 2024
In 2021, China's online jewelry sales reached approximately 185 billion yuan. Nearly three-quarters of China's online jewelry sales were made on horizontal e-commerce platforms. That year, private domain e-commerce platforms contributed to over 112 billion yuan of jewelry sales in China.

Online retail sales of jewelry products in China in 2020 and 2021, by type of platform (in billion yuan)

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Sources

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Release date

April 2022

Region

China

Survey time period

2020 and 2021

Supplementary notes

According to the source, horizontal e-commerce websites included online marketplaces and private domain e-commerce platforms.

One yuan equals to approximately 0.14 U.S. dollars and 0.14 euros (as of September 2022).

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