In 2021, Nigerian consumers reported that the quality of the product was the most important factor in the purchase of a Christmas gift online. Moreover, price and speed of delivery followed with rates of 68 percent and 60 percent, respectively. In the same year, 36 percent of the respondents in the country considered that they had bought a Christmas present during Black Friday promotions.
Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021
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TGM Research. (December 18, 2021). Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/
TGM Research. "Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021." Chart. December 18, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/
TGM Research. (2021). Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/
TGM Research. "Distribution of Factors Affecting The Purchase of Christmas Gifts during Black Friday Promotions in Nigeria in 2021." Statista, Statista Inc., 18 Dec 2021, https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/
TGM Research, Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021 Statista, https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/ (last visited August 24, 2024)
Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: https://www.statista.com/statistics/1336875/factors-affecting-christmas-gift-purchases-during-black-friday-in-nigeria/