Factors impacting Christmas gift purchases during Black Friday in Nigeria 2021

Published by
Doris Dokua Sasu,
May 15, 2023
In 2021, Nigerian consumers reported that the quality of the product was the most important factor in the purchase of a Christmas gift online. Moreover, price and speed of delivery followed with rates of 68 percent and 60 percent, respectively. In the same year, 36 percent of the respondents in the country considered that they had bought a Christmas present during Black Friday promotions.

Distribution of factors affecting the purchase of Christmas gifts during Black Friday promotions in Nigeria in 2021

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Source

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Release date

December 2021

Region

Nigeria

Survey time period

2021

Number of respondents

750 respondents

Age group

18-55 years

Supplementary notes

Participants were asked: "which of the factors are impacting the gift purchase online?".

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Topics

Black Friday worldwideChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgivingU.S. Thanksgiving weekend shopping
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