In 2021, Kenyan consumers reported that the price was the most significant factor in the purchase of a Christmas gift online. Quality of the product and speed of the delivery followed with 68 percent and 64 percent, respectively. Almost 40 percent of the respondents in the country claimed that they had bought a Christmas present during Black Friday promotions in 2021.
Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TGM Research. (December 18, 2021). Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021." Chart. December 18, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. (2021). Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Factors Affecting The Online Purchase of a Christmas Gift during The Black Friday Promotions in Kenya in 2021." Statista, Statista Inc., 18 Dec 2021, https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research, Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 Statista, https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/ (last visited December 26, 2024)
Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
