Factors impacting Christmas gift purchases during Black Friday in Kenya 2021

Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021

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Release date

December 2021

Region

Kenya

Survey time period

2021

Number of respondents

750 respondents

Age group

18-55 years

Supplementary notes

Participants were asked: "Which of the factors are impacting the gift purchase online?"

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