In 2021, Kenyan consumers reported that the price was the most significant factor in the purchase of a Christmas gift online. Quality of the product and speed of the delivery followed with 68 percent and 64 percent, respectively. Almost 40 percent of the respondents in the country claimed that they had bought a Christmas present during Black Friday promotions in 2021.
Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021
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TGM Research. (December 18, 2021). Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021." Chart. December 18, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. (2021). Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Factors Affecting The Online Purchase of a Christmas Gift during The Black Friday Promotions in Kenya in 2021." Statista, Statista Inc., 18 Dec 2021, https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
TGM Research, Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 Statista, https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/ (last visited November 25, 2024)
Factors affecting the online purchase of a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: https://www.statista.com/statistics/1336866/factors-affecting-christmas-gift-purchase-during-black-friday-kenya/
