Consumers that bought a Christmas gift during Black Friday in Kenya 2021

Published by
Saifaddin Galal,
Jan 2, 2023
In 2021, nearly 40 percent of surveyed consumers in Kenya had bought Christmas gifts during Black Friday. Furthermore, the remaining share reported they had not purchased a gift for Christmas during Black Friday. The factor affecting their decision the most was the price tag of the present.

Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021

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Release date

December 2021

Region

Kenya

Survey time period

2021

Number of respondents

750 respondents

Age group

18-55 years

Supplementary notes

Participants were asked "have you bought a Christmas gift during Black Friday promotions?"

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