In 2021, nearly 40 percent of surveyed consumers in Kenya had bought Christmas gifts during Black Friday. Furthermore, the remaining share reported they had not purchased a gift for Christmas during Black Friday. The factor affecting their decision the most was the price tag of the present.
Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021
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TGM Research. (December 18, 2021). Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021." Chart. December 18, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/
TGM Research. (2021). Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/
TGM Research. "Percentage of Consumers That Purchased a Christmas Gift during The Black Friday Promotions in Kenya in 2021." Statista, Statista Inc., 18 Dec 2021, https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/
TGM Research, Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021 Statista, https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/ (last visited November 25, 2024)
Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: https://www.statista.com/statistics/1336861/christmas-gift-purchase-during-black-friday-kenya/
