Ferrero Group ad spend worldwide 2020-2021

Published by
Julia Faria,
Sep 20, 2023
In 2021, Ferrero International S.A. spent 1.7 billion U.S. dollars in advertising activities worldwide. Out of this total, 28 percent was invested in digital ads. A year earlier, the spending amounted to 1.4 billion, and the digital share also stood at 28 percent.

Advertising spending of Ferrero International S.A. worldwide in 2020 and 2021 (in billion U.S. dollars)

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Release date

July 2022

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."

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