An August 2022 report investigated the attitudes of global sports fans towards advertising. The study found that a little less than half of survey participants claimed to paid attention to the ads at events. Moreover, 43 percent of respondents stated that they talked about the advertisements they had seen with family and friends.
Attitude of sports fans towards advertising worldwide in 2022
Characteristic
Share of respondents
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Strive. (August 23, 2022). Attitude of sports fans towards advertising worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/
Strive. "Attitude of sports fans towards advertising worldwide in 2022." Chart. August 23, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/
Strive. (2022). Attitude of sports fans towards advertising worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/
Strive. "Attitude of Sports Fans towards Advertising Worldwide in 2022." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/
Strive, Attitude of sports fans towards advertising worldwide in 2022 Statista, https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/ (last visited July 22, 2024)
Attitude of sports fans towards advertising worldwide in 2022 [Graph], Strive, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/1336848/attitude-sports-fans-advertising-worldwide/