A survey revealed that about six out of ten consumers in Brazil had already shopped on social media in 2021. In Mexico, 57 percent of respondents reported having already engaged in social commerce. Regarding preferences, almost a quarter (23 percent) of Colombian consumers stated that social media were their favorite shopping channel.
Social commerce adoption and preference in selected Latin American countries in 2021
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AMI. (March 29, 2022). Social commerce adoption and preference in selected Latin American countries in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/
AMI. "Social commerce adoption and preference in selected Latin American countries in 2021." Chart. March 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/
AMI. (2022). Social commerce adoption and preference in selected Latin American countries in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/
AMI. "Social Commerce Adoption and Preference in Selected Latin American Countries in 2021." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/
AMI, Social commerce adoption and preference in selected Latin American countries in 2021 Statista, https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/ (last visited November 21, 2024)
Social commerce adoption and preference in selected Latin American countries in 2021 [Graph], AMI, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336751/latin-america-social-commerce-preference-use/
