When asked which brand comes to mind when thinking of fresh produce, more than a quarter of survey respondents named Dole in the U.S. in 2022. The next leading brand known my consumers was Chiquita, with only four percent of responses.
Consumer awareness of fresh produce brands in the U.S. as of 2022*
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*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
The original survey question reads, "When you think of fresh produce, what brand is top-of-mind?"
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Provoke Insights. (September 13, 2022). Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. "Consumer awareness of fresh produce brands in the U.S. as of 2022*." Chart. September 13, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. (2022). Consumer awareness of fresh produce brands in the U.S. as of 2022*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. "Consumer Awareness of Fresh Produce Brands in The U.S. as of 2022*." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights, Consumer awareness of fresh produce brands in the U.S. as of 2022* Statista, https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/ (last visited July 22, 2024)
Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
