Among the leading FMCG brands globally, L'Oréal Paris had the highest online share of total Consumer Reach Points (CRPs) in 2021. At 18 percent of its CRPs occurring online, L'Oréal affirmed the online presence of its brand, particularly when compared to other prominent FMCG brands like Coca-Cola or Nestlé, which had two and five percent of their CRPs occurring on online channels, respectively.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). The online share of CRPs reflects the percentage of a brand's total reach that is occurring via digital channels.
Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021
Date of release is date of access.
*Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Markets included: Argentina, Bolivia, Brazil, Central America, Chile, Chinese Mainland, Colombia, France, GB, Greece, Indonesia, Ireland, Malaysia, Mexico, Peru, Philippines, Portugal, South Korea, Spain, Taiwan, Thailand, and Vietnam.
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Kantar. (September 29, 2022). Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/
Kantar. "Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021." Chart. September 29, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/
Kantar. (2022). Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/
Kantar. "Online Share of Total Consumer Reach Points (Crps) of The Leading Fmcg Brands Worldwide in 2021." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/
Kantar, Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021 Statista, https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/ (last visited January 06, 2025)
Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021 [Graph], Kantar, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336721/fmcg-brands-online-share-of-consumer-reach-worldwide/
