With around 79 million Consumer Reach Points (CRPs), Coca-Cola was the leading FMCG brand worldwide in 2021 based on online consumer reach. In comparison, L'Oréal Paris garnered some 32 million online CRPs that same year.
Online reach of the leading FMCG brands worldwide in 2021
(in million Consumer Reach Points)
Date of release is date of access.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Markets included: Argentina, Bolivia, Brazil, Central America, Chile, Chinese Mainland, Colombia, France, GB, Greece, Indonesia, Ireland, Malaysia, Mexico, Peru, Philippines, Portugal, South Korea, Spain, Taiwan, Thailand, and Vietnam.
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Kantar. (September 29, 2022). Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/
Kantar. "Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points)." Chart. September 29, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/
Kantar. (2022). Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/
Kantar. "Online Reach of The Leading Fmcg Brands Worldwide in 2021 (in Million Consumer Reach Points)." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/
Kantar, Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/ (last visited January 06, 2025)
Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points) [Graph], Kantar, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336701/fmcg-brands-online-reach-worldwide/
