In 2022, more than half of survey participants worldwide believed that sponsorships were a way for companies to maintain their social relevance. While nearly half of the respondents appreciated when their team had interesting sponsors, only 38 percent of individuals answered that this would result in their greater consumption of the sponsor's products.
Attitude of sports fans towards sponsorship worldwide in 2022
Characteristic
Share of respondents
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Strive. (August 23, 2022). Attitude of sports fans towards sponsorship worldwide in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/
Strive. "Attitude of sports fans towards sponsorship worldwide in 2022." Chart. August 23, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/
Strive. (2022). Attitude of sports fans towards sponsorship worldwide in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/
Strive. "Attitude of Sports Fans towards Sponsorship Worldwide in 2022." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/
Strive, Attitude of sports fans towards sponsorship worldwide in 2022 Statista, https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/ (last visited August 24, 2024)
Attitude of sports fans towards sponsorship worldwide in 2022 [Graph], Strive, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/1336683/attitude-sports-fans-sponsorship-worldwide/