According to a 2022 survey, over 40 percent of all consumers across the U.S. are willing to pay more for sustainably sourced items while grocery shopping. Consumers in the Northeast are the most willing to pay more, with 49 percent of survey respondents agreeing to the statement.
Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region*
For consumers who would pay more for sustainably sourced items**
Supplementary notes
*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
**Top three points on a seven-point agree scale.
The original survey question reads, "How much do you agree or disagree with the following statements?"
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Provoke Insights. (September 13, 2022). Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/
Provoke Insights. "Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region*." Chart. September 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/
Provoke Insights. (2022). Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/
Provoke Insights. "Share of Consumers Willing to Pay More for Sustainably Sourced Items in The U.S. in 2022, by Region*." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/
Provoke Insights, Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region* Statista, https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/ (last visited December 21, 2024)
Share of consumers willing to pay more for sustainably sourced items in the U.S. in 2022, by region* [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336679/share-of-us-consumers-willing-to-pay-more-for-sustainably-sourced-items-by-region/
