Between 2015 and 2021, L'Oréal Paris nearly tripled its online share of Consumer Reach Points (CRPs), increasing from around 6.7 percent in 2015 to more than 18 percent in 2021. Among the leading FMCG brands worldwide, L'Oréal Paris had the highest share of their CRPs occurring online.
Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021
Date of release is date of access.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (September 29, 2022). Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. "Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021." Chart. September 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. (2022). Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. "Online Share of Total Consumer Reach Points (Crps) of L'oréal Paris Worldwide from 2015 to 2021." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar, Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 Statista, https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/ (last visited November 21, 2024)
Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 [Graph], Kantar, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
