Between 2015 and 2021, L'Oréal Paris nearly tripled its online share of Consumer Reach Points (CRPs), increasing from around 6.7 percent in 2015 to more than 18 percent in 2021. Among the leading FMCG brands worldwide, L'Oréal Paris had the highest share of their CRPs occurring online.
Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021
Date of release is date of access.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Kantar. (September 29, 2022). Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. "Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021." Chart. September 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. (2022). Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar. "Online Share of Total Consumer Reach Points (Crps) of L'oréal Paris Worldwide from 2015 to 2021." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
Kantar, Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 Statista, https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/ (last visited December 22, 2024)
Online share of total Consumer Reach Points (CRPs) of L'Oréal Paris worldwide from 2015 to 2021 [Graph], Kantar, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336668/loreal-online-share-consumer-reach-points-worldwide/
