When asked if they prefer to purchase produce loose rather than in packaging, U.S. consumers from the Northeast were more likely to agree. 60 percent of Northeast consumers prefer loose produce. In the Southern region of the U.S. only about 52 percent of consumers prefer loose produce over package produce.
Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*
For consumers who prefer to purchase produce loose rather than in packaging**
Supplementary notes
*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
**Top three points on a seven-point agree scale.
The original survey question reads, "How much do you agree or disagree with the following statements regarding fresh produce?"
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Provoke Insights. (September 13, 2022). Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. "Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*." Chart. September 13, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. (2022). Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. "Share of Consumers Who Prefer to Buy Fresh Produce without Packaging in The U.S. in 2022, by Region*." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights, Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* Statista, https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/ (last visited December 30, 2024)
Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
