Intended e-commerce spend share in Germany 2022, by category

Published by
Koen van Gelder,
Nov 22, 2023
As of August 2022, consumers in Germany planned to spend the highest share on online shopping in the electronics category at 53 percent, followed closely by clothing and footwear at 50 percent. In contrast, German shoppers would allocate only eight percent of their expenditure to online groceries.

Intended online spending share among consumers in Germany in August 2022, by category

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Release date

September 2022

Region

Germany

Survey time period

August 28, 2022

Number of respondents

approx. 1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The date of publication is the date of access.

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Statistics on " Fashion e-commerce in Germany "

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Overview

4

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6

Zalando

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Second hand fashion

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Social media and online fashion

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Consumer behavior

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Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
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