Sephora monthly app downloads worldwide 2020-2024
Globally, Sephora's beauty shopping mobile application was downloaded more than 1.7 million times from both the Google Play and Apple App Store in April 2024. Sephora's mobile application downloads usually peak around online sales season at the end of the year.
Sephora was acquired by French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton) in 1997.
Popularity in the United States
Sephora's app has achieved widespread success globally. In 2023, the number of monthly app downloads increased in numerous countries, indicating a positive app download rate. The United States dominated the download charts, followed by China. From January to November 2023, the Sephora app was downloaded a whopping 4.8 million times in the US, and 1.1 million times in China. Overall, this demonstrates the popularity of Sephora’s mobile app with consumers worldwide.
Sephora, Ulta and QVC
In the United States, consumers prefer to research products online, and the same is true for those who love makeup. For over half of these consumers, the preferred method for beginning their shopping journey was by visiting beauty retailer websites, such as Ulta and Sephora. In March 2024, ulta.com was the most visited beauty and cosmetics website in the U.S., with over 30 million visits. Qvc.com ranked second with a total of 24.64 million visits, while sephora.com closely followed with 24.57 million website visits. These websites are highly sought-after by shoppers who are looking for beauty and cosmetics products, whether they want to browse or make purchases.
