More than half of children in the United States reported having recently seen or heard advertising on YouTube as of October 2023. According to the survey, kids recalled YouTube ads far more often than advertising on any other medium. One in five children said they had seen ads on video-on-demand services.
Media where children saw or heard advertising in the United States as of October 2023
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Share of respondents
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eMarketer. (March 28, 2024). Media where children saw or heard advertising in the United States as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/
eMarketer. "Media where children saw or heard advertising in the United States as of October 2023." Chart. March 28, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/
eMarketer. (2024). Media where children saw or heard advertising in the United States as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/
eMarketer. "Media Where Children Saw or Heard Advertising in The United States as of October 2023." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/
eMarketer, Media where children saw or heard advertising in the United States as of October 2023 Statista, https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/ (last visited July 22, 2024)
Media where children saw or heard advertising in the United States as of October 2023 [Graph], eMarketer, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1336506/media-where-us-children-have-seen-or-heard-ads/