Leading media where children saw advertising in the U.S. 2024

Published by
J. G. Navarro,
Nov 10, 2024

During a May 2024 online survey among children aged two to 12 in the United States, 53 percent reported seeing advertising on YouTube. TikTok followed, mentioned by 24 percent of respondents, while broadcast TV, Facebook, and mobile games tied for third, each with a 23-percent share.

Leading media where children saw advertising in the United States as of May 2024

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Sources

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Release date

August 2024

Region

United States

Survey time period

May 2024

Number of respondents

3,000 respondents

Age group

2-12 years

Special properties

according to children and their parents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Where have you recently seen any commercials?"
Multiple answers were possible.

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Statistics on " Advertising and marketing to children in the U.S. "

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Overview

4

Top brands

8

Advertising consumption

7

Media usage

8

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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