As of January 20, 2023, former United States president Donald J. Trump had approximately 87.73 million followers on his Twitter accounts, registering his biggest audience across all social media platforms. Trump's profiles on Facebook and Instagram followed with 34.49 million and 23.3 million followers each. Meanwhile, his profile on his own platform Truth Social, created after he was banned from mainstream social networks at the beginning of 2021 due to inciting violence, amassed an audience of around 4.83 million followers.
Trump’s own vessel adrift
Although similar alt-tech platforms like Gab and Rumble already existed, the ban of Donald Trump from mainstream social media and the creation of his own network Truth Social were significant but brief boosts for the proliferation of alternative social platforms, which started targeting users who felt displaced or were also banned from traditional platforms. Even though receiving moderate attention during its launch, Truth Social is currently at its lowest popularity so far, with even less relevance in the public debate.
The sprawl of alt-techs
Focused on providing spaces for right-wing publics and their respective discussions, alt-tech platforms have so far only managed to gather niche audiences and limited reach. Parler’s unique monthly visitors shrank from 12.3 million in January 2021 to around 137 thousand in August 2022. Founded by Trump’s former political advisor Jason Miller, Gettr only had mild success at its start in the United States, although recently amassing more followers in countries like Brazil, especially due to its usage by supporters of former president Jair M. Bolsonaro during its last federal elections’ campaign.
Number of followers of Donald Trump on select social media platforms as of January 2023
(in millions)
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Truth Social, & Social Blade. (January 20, 2023). Number of followers of Donald Trump on select social media platforms as of January 2023 (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/
Truth Social, und Social Blade. "Number of followers of Donald Trump on select social media platforms as of January 2023 (in millions)." Chart. January 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/
Truth Social, Social Blade. (2023). Number of followers of Donald Trump on select social media platforms as of January 2023 (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/
Truth Social, and Social Blade. "Number of Followers of Donald Trump on Select Social Media Platforms as of January 2023 (in Millions)." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/
Truth Social & Social Blade, Number of followers of Donald Trump on select social media platforms as of January 2023 (in millions) Statista, https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/ (last visited August 25, 2024)
Number of followers of Donald Trump on select social media platforms as of January 2023 (in millions) [Graph], Truth Social, & Social Blade, January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1336497/donald-trump-number-of-followers-selected-social-platforms/