From 2022 to mid 2023, Latin American smartphone users researched products relied predominantly on retailer's online properties apps before making purchasing decisions. According to a survey conducted in thirteen countries across the region, over 44 percent of respondents said they consulted these sources to find information about a product before buying it online. Furthermore, 40.6 percent of mobile users researched items on social media, while another 11.6 percent used consulted influencer accountes. Meanwhile, 31 percent used popular search engines such as Google, Yahoo, and Bing, decreasing from a rate of 35 percent of respondents in January 2023.
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023
* Includes retailer's or brand's websites or apps, as well as multicategory websites and digitial marketplaces, such as Amazon, Amercianas, Falabella, Linio, Mercado Libre, etc.
** Includes search engines like Bing, Google, Yahoo!, etc.
The survey included the following countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuardor, Guatemala, Mexico, Panama, Peru, and Uruguay.
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Insider Intelligence. (December 4, 2023). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023." Chart. December 4, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. (2023). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main Sources Used by Smartphone Users to Research a Product They Would like to Buy Digitally in Latin America from January 2022 to May 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence, Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 Statista, https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/ (last visited December 03, 2024)
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America from January 2022 to May 2023 [Graph], Insider Intelligence, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
