South Africa: Twitter users by living standard measure

In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different living standard measurements (LSM). The findings show that Twitter was more commonly used by individuals categorised in LSM 9 to 10, with over 47 percent.

The LSM measure divides the population into 10 groups, 10 being the highest living standard level and one the lowest. This tool categorizes people according to their living standards based on criteria such as ownership of major appliances.

Distribution of Twitter users in South Africa in 2021, by living standard measure

Characteristic	Share of users
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Release date

June 2022

More information

Region

South Africa

Survey time period

January 18 to May 14 and July 13 to Semptember 31, 2021

Number of respondents

24,666 respondents

Age group

15 years and older

Special properties

The data was collected in two waves

Supplementary notes

LSM: is Living Standard Measure, and is a way of segmenting people into different groups based on social and living standards based on your belonging. (The higher the LSM, the higher the socioeconomic status)
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Twitter users who used the platform yesterday and today (at the time the survey was conducted).

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