To manage their online reputation, multifamily property companies were most likely to use both external agency or software provider and in-house resource team, a survey conducted in the United States in 2022 found. Approximately 22 percent of respondents only used an external solution, while 28 percent managed their online reputation in-house. On average, a rental property received approximately 115 online reviews across multiple sites in 2021, with Google accounting for the largest market share.
Online reputation management strategy used by multifamily property companies in the United States in 2022
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Zego. (June 15, 2022). Online reputation management strategy used by multifamily property companies in the United States in 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/
Zego. "Online reputation management strategy used by multifamily property companies in the United States in 2022." Chart. June 15, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/
Zego. (2022). Online reputation management strategy used by multifamily property companies in the United States in 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/
Zego. "Online Reputation Management Strategy Used by Multifamily Property Companies in The United States in 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/
Zego, Online reputation management strategy used by multifamily property companies in the United States in 2022 Statista, https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/ (last visited January 09, 2025)
Online reputation management strategy used by multifamily property companies in the United States in 2022 [Graph], Zego, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336419/online-reputation-management-by-multifamily-companies-usa/
