In the third quarter of 2023, around 43.2 percent of Brazilian online users used social networks to find products to buy. Of the selected countries, Chile ranked second, with 36.6 percent of users, followed by Colombia with 35 percent, and Argentina with 33.7 percent. Brazil is the country with the most internet users in Latin America, reporting almost 182 million web users as of January 2023. That is more than Mexico, Argentina, and Colombia combined.
Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023
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Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023
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DataReportal, & Meltwater, & We Are Social. (January 31, 2024). Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, und Meltwater, und We Are Social. "Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023." Chart. January 31, 2024. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, Meltwater, We Are Social. (2024). Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, and Meltwater, and We Are Social. "Share of Online Users Using Social Networks to Find Products to Purchase in Selected Latin American Countries in 3rd Quarter 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal & Meltwater & We Are Social, Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/ (last visited January 03, 2025)
Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023 [Graph], DataReportal, & Meltwater, & We Are Social, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
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