In the third quarter of 2021, nearly two-thirds (65 percent) of internet users in Colombia used social media as their primary source of information when researching brands. Of the selected Latin American countries, Argentina ranked second, with just over 64 percent of respondents using these platforms to find brands. Finally, around 63 percent of Mexicans and 62.5 percent of Brazilians used this channel for the same purpose.
Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021
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DataReportal. (February 15, 2022). Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. "Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021." Chart. February 15, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. (2022). Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. "Share of Online Users Using Social Networks as The Primary Source of Information When Researching Brands in Selected Latin American Countries in 3rd Quarter 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal, Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 Statista, https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/ (last visited December 30, 2024)
Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 [Graph], DataReportal, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336399/users-researching-brands-via-social-media-latin-america/
