In 2023, the main platform used by Brazilian consumers to attend live commerce sessions was Instagram. According to the survey, 62 percent of respondents reported using Instagram to fulfil their live commerce needs. In second place was YouTube, as 47 percent of respondents said they used the sprawling platform for live shopping over the same period.
Leading platforms used to attend live commerce sessions in Brazil in 2023
* The source provides the total sample size and states that this question takes into account 28 percent of respondents who attend live commerce events.
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Wake. (September 28, 2023). Leading platforms used to attend live commerce sessions in Brazil in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/
Wake. "Leading platforms used to attend live commerce sessions in Brazil in 2023." Chart. September 28, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/
Wake. (2023). Leading platforms used to attend live commerce sessions in Brazil in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/
Wake. "Leading Platforms Used to Attend Live Commerce Sessions in Brazil in 2023." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/
Wake, Leading platforms used to attend live commerce sessions in Brazil in 2023 Statista, https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/ (last visited December 19, 2024)
Leading platforms used to attend live commerce sessions in Brazil in 2023 [Graph], Wake, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1336398/main-platforms-live-commerce-brazil/
