Online reviews are important to acquiring new residents, according to a study among multifamily property management companies conducted in the United States in 2022. Approximately 53 percent of respondents said online reviews were extremely important and 43 percent said they were very important. Only four percent argued online reviews are somewhat important. On average, a rental property receives approximately 115 online reviews across multiple sites, with Google accounting for the largest market share.
Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022
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Share of companies
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Zego. (June 15, 2022). Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/
Zego. "Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022." Chart. June 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/
Zego. (2022). Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/
Zego. "Importance of Online Reviews to Acquiring New Renters for Multifamily Property Companies in The United States in 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/
Zego, Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022 Statista, https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/ (last visited July 22, 2024)
Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022 [Graph], Zego, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336387/online-reviews-importance-for-multifamily-sector-usa/