Importance of online reviews for multifamily property companies in the U.S. 2022

Published by Statista Research Department, Dec 14, 2023
Online reviews are important to acquiring new residents, according to a study among multifamily property management companies conducted in the United States in 2022. Approximately 53 percent of respondents said online reviews were extremely important and 43 percent said they were very important. Only four percent argued online reviews are somewhat important. On average, a rental property receives approximately 115 online reviews across multiple sites, with Google accounting for the largest market share.

Importance of online reviews to acquiring new renters for multifamily property companies in the United States in 2022

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Release date

June 2022

Region

United States

Survey time period

March 2022

Number of respondents

600 respondents

Special properties

multifamily property managers with a minimum of 250 units

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Multifamily homes in the U.S.Housing market in the U.S.Affordable housing in the U.S.Apartments in the U.S.Commercial real estate in the U.S.
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