When queried about the factors driving their enthusiasm for live commerce, 44 percent of surveyed shoppers in Brazil cited their initiation into live streaming during the pandemic, which they had sustained thereafter. A comparable proportion of respondents expressed a preference for live streams featuring celebrities, while 27 percent also indicated an interest in those hosted by small brands.
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Wake. (September 28, 2023). Attitudes towards live commerce in Brazil in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/
Wake. "Attitudes towards live commerce in Brazil in 2023." Chart. September 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/
Wake. (2023). Attitudes towards live commerce in Brazil in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/
Wake. "Attitudes towards Live Commerce in Brazil in 2023." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/
Wake, Attitudes towards live commerce in Brazil in 2023 Statista, https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/ (last visited December 21, 2024)
Attitudes towards live commerce in Brazil in 2023 [Graph], Wake, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1336377/attitudes-towards-live-commerce-brazil/
