In 2022, the main reason why Brazilian consumers had not yet purchased on social media was due to their fear of sharing their purchase data and being scammed. Among those surveyed, just over 30 percent reported they had not adopted social commerce for that exact reason. In addition, 24 percent of respondents said they did not even know that buying products via social media was even possible.
Main reasons consumers had not yet shopped on social media in Brazil in 2022
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All in. (August 6, 2022). Main reasons consumers had not yet shopped on social media in Brazil in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/
All in. "Main reasons consumers had not yet shopped on social media in Brazil in 2022." Chart. August 6, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/
All in. (2022). Main reasons consumers had not yet shopped on social media in Brazil in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/
All in. "Main Reasons Consumers Had Not yet Shopped on Social Media in Brazil in 2022." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/
All in, Main reasons consumers had not yet shopped on social media in Brazil in 2022 Statista, https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/ (last visited December 21, 2024)
Main reasons consumers had not yet shopped on social media in Brazil in 2022 [Graph], All in, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1336357/main-reasons-consumers-had-not-adopted-social-commerce-brazil/
