In 2022, the main reason why Brazilian consumers preferred to purchase on social media was because they found it easier to search for products. Among those surveyed, 55 percent reported their preference for social commerce due to that exact reason. In addition, 45 percent of respondents said they preferred to buy products on social media because it's more practical.
Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
All in. (August 6, 2022). Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. "Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022." Chart. August 6, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. (2022). Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. "Main Reasons Consumers Prefer to Shop on Social Media Rather than Other Channels in Brazil in 2022." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in, Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 Statista, https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/ (last visited December 22, 2024)
Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 [Graph], All in, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
