In 2022, the main reason why Brazilian consumers preferred to purchase on social media was because they found it easier to search for products. Among those surveyed, 55 percent reported their preference for social commerce due to that exact reason. In addition, 45 percent of respondents said they preferred to buy products on social media because it's more practical.
Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022
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All in. (August 6, 2022). Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. "Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022." Chart. August 6, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. (2022). Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in. "Main Reasons Consumers Prefer to Shop on Social Media Rather than Other Channels in Brazil in 2022." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
All in, Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 Statista, https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/ (last visited November 21, 2024)
Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022 [Graph], All in, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1336342/main-reasons-consumers-prefer-social-commerce-brazil/
