In 2022, the main reason why Brazilian consumers bought on social media was to get access to reviews from other customers. Among those surveyed, 57 percent reported purchasing via social networks for that exact reason. In addition, 52 percent of respondents said they purchased on social media to avoid being scammed.
Main reasons why consumers purchased on social media in Brazil in 2022
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Share of respondents
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All in. (August 6, 2022). Main reasons why consumers purchased on social media in Brazil in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/
All in. "Main reasons why consumers purchased on social media in Brazil in 2022." Chart. August 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/
All in. (2022). Main reasons why consumers purchased on social media in Brazil in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/
All in. "Main Reasons Why Consumers Purchased on Social Media in Brazil in 2022." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/
All in, Main reasons why consumers purchased on social media in Brazil in 2022 Statista, https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/ (last visited July 22, 2024)
Main reasons why consumers purchased on social media in Brazil in 2022 [Graph], All in, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1336332/social-commerce-drivers-brazil/