Share of shoppers buying beauty products online in France 2023, by generation

Published by Lynn Beyrouthy, Sep 4, 2024
In a survey conducted in France in the second quarter of 2023, it was revealed that younger generations were more likely to purchase beauty products online than older generations. While around 47 percent of French Millennials said they were buying beauty products online, only 16 percent of Baby Boomers reported doing so.

Share of consumers purchasing beauty products online in France in 2nd quarter 2023, by generation

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Release date

August 2023

Region

France

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Supplementary notes

Date of release is date of access.

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Statistics on " Beauty and personal care e-commerce in France "

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Overview

5

Category benchmarks

7

Leading stores

8

Online traffic

6

Consumption

6

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Topics

Beauty and personal care e-commerce in FranceL'OréalSephoraE-commerce shipping in FranceBeauty shopping on social media
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