In the financial year 2022, Banca remained the most prominent distribution channel for life insurance companies, with a share of 55 percent. This share has remained consistent in the past five financial years. Over time, Bancassurance has proved to be effective and profitable for insurance companies because of the reach of banks across the country. With a 23 percent share, the agency was the second preferred channel.
Share of distribution channels in life insurance industry in India from financial year 2017 to 2022
Characteristic
Agency
Banca
CA and others
Brokers
Direct
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Benori Knowledge. (September 1, 2022). Share of distribution channels in life insurance industry in India from financial year 2017 to 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/
Benori Knowledge. "Share of distribution channels in life insurance industry in India from financial year 2017 to 2022." Chart. September 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/
Benori Knowledge. (2022). Share of distribution channels in life insurance industry in India from financial year 2017 to 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/
Benori Knowledge. "Share of Distribution Channels in Life Insurance Industry in India from Financial Year 2017 to 2022." Statista, Statista Inc., 1 Sep 2022, https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/
Benori Knowledge, Share of distribution channels in life insurance industry in India from financial year 2017 to 2022 Statista, https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/ (last visited August 25, 2024)
Share of distribution channels in life insurance industry in India from financial year 2017 to 2022 [Graph], Benori Knowledge, September 1, 2022. [Online]. Available: https://www.statista.com/statistics/1336286/india-distribution-channels-in-life-insurance-share/