Cell phone spending willingness Germany 2023

In 2023, around 21.09 million people in Germany answered that they were prepared to spend a lot of money on a cell phone. This was an increase of over a million people since 2019. This survey asked people in Germany whether or not they were prepared to spend a lot of money on a cell phone or smartphone.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2023 (in millions)

Characteristic	People in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information about the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2018: 23,389 respondents, representing 70.45 million people
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on methodology available here.

This question was phrased by the source as follows: “One is ready to spend money on some things, while others are less important. What, from this list, is so important to you that you are ready to spend a lot on it? Topic: cell phones or smartphones.”

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