In 2024, around 20.93 million people in Germany answered that they were prepared to spend a lot of money on a cell phone. This was an increase of over a million people since 2019. This survey asked people in Germany whether or not they were prepared to spend a lot of money on a cell phone or smartphone. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024
(in millions)
Information about the population: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample: 2018: 23,389 respondents, representing 70.45 million people 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.6 million people 2023: 23,524 respondents, representing 70.08 million people
2024: 23, 485 respondents, representing 70.48 million people
Further information on methodology available here.
This question was phrased by the source as follows: “One is ready to spend money on some things, while others are less important. What, from this list, is so important to you that you are ready to spend a lot on it? Topic: cell phones or smartphones.”
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IfD Allensbach. (June 19, 2024). Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/
IfD Allensbach. "Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/
IfD Allensbach. (2024). Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/
IfD Allensbach. "Number of People Willing to Spend a Lot of Money on Cell Phones or Smartphones in Germany from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/
IfD Allensbach, Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/ (last visited December 20, 2024)
Number of people willing to spend a lot of money on cell phones or smartphones in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1336213/cell-phone-spending-willingness-germany/
