In the 3rd quarter of 2024, Korean search engine Naver was the leading media platform in terms of digital display advertisement value. It ran 2,076 PC display advertisements worth around 53.5 billion South Korean won. Despite being on the lower end in terms of number of display ads run, it was far ahead of its competition in terms of value, likely due to its large brand value. Naver is one of South Korea's biggest online players, with services extending to other fields such as webtoons, payment services, and livestreaming.
Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024
(in billion South Korean won)
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Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024
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Korea Digital Advertising Association. (October 23, 2024). Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024 (in billion South Korean won) [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024 (in billion South Korean won)." Chart. October 23, 2024. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. (2024). Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024 (in billion South Korean won). Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of Digital Display Advertisements on Leading Media Platforms in South Korea in 3rd Quarter of 2024 (in Billion South Korean Won)." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association, Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024 (in billion South Korean won) Statista, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/ (last visited April 14, 2025)
Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2024 (in billion South Korean won) [Graph], Korea Digital Advertising Association, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
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