In the 2nd quarter of 2024, Korean search engine Naver was the leading media platform in terms of digital display advertisement value. It ran 984 PC display advertisements worth around 52.6 billion South Korean won. Despite being on the lower end in terms of number of display ads run, it was far ahead of its competition in terms of value, likely due to its large brand value. Naver is one of South Korea's biggest online players, with services extending to other fields such as webtoons, payment services, and livestreaming.
Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024
(in billion South Korean won)
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Korea Digital Advertising Association. (July 31, 2024). Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won)." Chart. July 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. (2024). Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of Digital Display Advertisements on Leading Media Platforms in South Korea in 2nd Quarter of 2024 (in Billion South Korean Won)." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association, Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won) Statista, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/ (last visited November 21, 2024)
Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won) [Graph], Korea Digital Advertising Association, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
