In 2022, Instagram was the social media platform through which most Brazilian consumers shopped. Among those surveyed, more than half (57 percent) reported using Instagram to engage in social commerce. In addition, 46 percent said they used Google Shopping for purchases. Facebook and WhatsApp ranked third, with 40 percent of respondents.
Most used social media platforms to make purchases in Brazil in 2022
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All in. (August 6, 2022). Most used social media platforms to make purchases in Brazil in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/
All in. "Most used social media platforms to make purchases in Brazil in 2022." Chart. August 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/
All in. (2022). Most used social media platforms to make purchases in Brazil in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/
All in. "Most Used Social Media Platforms to Make Purchases in Brazil in 2022." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/
All in, Most used social media platforms to make purchases in Brazil in 2022 Statista, https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/ (last visited July 22, 2024)
Most used social media platforms to make purchases in Brazil in 2022 [Graph], All in, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1336122/social-commerce-platforms-brazil/