The expenditure on display advertising in Japan amounted to 737.2 billion Japanese yen in 2022. It increased by 51.6 billion yen over the previous year. Display advertising, which utilizes the advertising space of websites or apps, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, paid search advertising, and video advertising.
Expenditure on display advertising in Japan from 2018 to 2022
(in billion Japanese yen)
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Dentsu. (March 14, 2023). Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/
Dentsu. "Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen)." Chart. March 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/
Dentsu. (2023). Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/
Dentsu. "Expenditure on Display Advertising in Japan from 2018 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/
Dentsu, Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/ (last visited December 22, 2024)
Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph], Dentsu, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1336028/japan-display-advertising-expenditure/
