Display advertising expenses in Japan 2018-2022

Published by Statista Research Department, Mar 6, 2024
The expenditure on display advertising in Japan amounted to 737.2 billion Japanese yen in 2022. It increased by 51.6 billion yen over the previous year. Display advertising, which utilizes the advertising space of websites or apps, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, paid search advertising, and video advertising.

Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen)

CharacteristicAdvertising expenditure in billion Japanese yen
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Showing entries 1 to 5 (5 entries in total)
Statistic: Expenditure on display advertising in Japan from 2018 to 2022 (in billion Japanese yen)

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Release date

March 2023

Region

Japan

Survey time period

2018 to 2022

Supplementary notes

100 Japanese yen equal 0.72 U.S. dollars or 0.67 euros as of June 2023.

Data prior to 2021 come from previous reporting.

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